CHAPTER 13 : E-BUSINESS
E-BUSINESS · The Internet is a powerful channel that presents new opportunities for an organization to: - Touch customers - Enrich products and services with information - Reduce costs · E-Commerce & E-Business - E-commerce – the buying and selling of goods and services over the Internet (online transactions) - E-business – the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners (online transactions, serving customers and collaborating with business partner) Industries Using E-Business · E-business model – an approach to conducting electronic business on the Internet 1. Business-to-Business (B2B) - Electronic marketplace (e-marketplace) – interactive business communities providing a central market where multiple buyers and sellers can