CHAPTER 3 : STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES

STRATEGIC INITIATIVES
-          Supply Chain Management  (SCM)
-          Customer Relationship Management (CRM)
-          Business Process Reengineering (BPR)
-          Enterprise Resources Planning (ERP)

1.     SUPPLY CHAIN MANAGEMENT  (SCM)
·         Involves the management information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
·         Four basic components of supply chain management include :-
-          Supply chain strategy
Managing all resources to meet customer demand
-          Supply chain partner
Partners throughout the supply chain
-          Supply chain operation
Schedule for production activities
-          Supply chain logistic
Product delivery process
·         Effective and efficient SCM systems can enable an organization to :-
-          Decrease the power of its buyers
-          Increase its own supplier power
-          Increase switching costs to reduce the threat of substitute products or services
-          Create entry barriers thereby reducing the threat of new entrants
-          Increase efficiencies while seeking a competitive advantage through cost leadership


2.     CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
·         Involves managing all aspects of customer’s relationship with an organization to increase customer loyalty and retention and an organization’s profitability
·         CRM is a strategy, process and business goal that an organization must embrace on an enterprise wide level
·         CRM can enable an organization to :-
-          Identify types of customers
-          Design individual customer marketing campaigns
-          Treat each customer as an individual
-          Understanding customer buying behaviours
3.     BUSINESS PROCESS REEINGINEERING ( BPR)
·         Business process
A standardized set of activities that accomplish a specific task
·         Business process reengineering (BRP)
The analysis and redesign of workflow within and between enterprises
·         Finding opportunity using bpr
-          A company can improve the way it travels the road by moving from foot to horse and then horse to car
-          BPR looks at different path such as an airplane which ignore the road completely
-          

4.     ENTERPRISE RESOURCES PLANNING (ERP)
·         Integrates all departments and functions throughout an organization into a single it system so that employees cam make decisions by viewing enterprise wide  information on all business operation

·       ERP systems collect data from an organization and correlates the data generating an enterprise wide view. 

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